Walking Back the Customer Journey: Mapping Guide

Get actionable insights for customer success

Building on Ben McCormack's last Support Driven Expo 2024 talk, "Walking Back the Customer Journey," this document equips you with a practical guide to master customer journey mapping in three key areas:

 

• Naming the customer journey stages

• Identifying breaks in the loyalty loop

• Walking back the customer journey

 

Let's transform customer journeys together!

 

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Ben McCormack, Fractional Executive at Boldr and CX Expert